Propaganda Techniques

Name Calling is the use of derogatory language or words that carry a negative connotation when describing an enemy or opponent. The techniq...

An assertion is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. Assertion is commonly used...

Card Stacking involves only presenting information that is positive to an idea or proposal and omitting information contrary to it. Card st...

Commercials often use normal everyday looking people so that the intended audience can connect the product to their own lives. The plain fol...

Repetition is commonly found in commercials and political ads where a key phrase, slogan or company name is repeated.   The goal being that ...

The use of vague, sweeping statements (often slogans or simple catchphrases) using language associated with values and beliefs deeply held b...

Transfer is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subject’s m...