Card Stacking

Card Stacking involves only presenting information that is positive to an idea or proposal and omitting information contrary to it. Card stacking is used in almost all forms of propaganda, and is extremely effective in convincing the public. Although the majority of information presented by the card stacking approach is true, it is dangerous because it omits important information. The best way to deal with card stacking is to get more information.

1^st EXAMPLE (Zoloft) – Most medication commercials fall in this category.  There is very little information given regarding the negative side effects associated with this drug.

2^nd EXAMPLE (NIDO) – The commercial emphasizes that vitamins and minerals are added to make this product sound healthy and beneficial for children BUT leaves out the fact that sugar is also added.

3^rd EXAMPLE (Alli) – Big letters “FDA APPROVED” but you have to read the fine print or the box itself to get any information regarding the negative side effects associated with this type of weight loss medication.